M
MYCROFT
THE MARLOWE PHILOSOPHY

The Mycroft Methodology

A systematic approach to investment research, refined over 10+ years of institutional investing within the Marlowe Keynes ecosystem.

"We built Mycroft because we couldn't buy it. Now, you can use it."

Three Pillars of Excellence

Every aspect of Mycroft is built on these foundational principles, developed through years of real-world investing.

01

Owner's Mindset

Think Like a Business Owner

We approach every investment as if we were buying the entire business. This means understanding unit economics, competitive dynamics, and long-term value creation—not trading on momentum.

Evaluate businesses, not stock prices
Focus on intrinsic value, not market sentiment
Long-term compounding over short-term gains
Management alignment with shareholders
HOW MYCROFT AUTOMATES THIS

Mycroft's Digital Analyst modules automatically assess unit economics, capital allocation decisions, and management quality—the same factors an owner would scrutinize.

02

Systematic Process

Repeatable, Rigorous, Refined

Over 10+ years, we've developed a systematic research process that eliminates cognitive biases and ensures no stone is left unturned. Every investment goes through the same rigorous checklist.

Standardized research checklists
Mandatory devil's advocate review
Quantitative and qualitative integration
Continuous process improvement
HOW MYCROFT AUTOMATES THIS

The Minion Suite (Sherlock, Watson, Moriarty) codifies this systematic process—discovery, synthesis, and stress-testing happen automatically for every company.

03

Fundamental Truth

Facts Over Narratives

Markets are driven by stories, but value is created by fundamentals. We cut through the noise to find the underlying truth—the smoking gun facts that others miss.

Primary source verification
Skepticism of management narratives
Forensic financial analysis
Cross-reference all claims
HOW MYCROFT AUTOMATES THIS

Sherlock's pattern recognition and Moriarty's fraud detection work together to surface red flags and verify claims against 10+ years of historical data.

The Research Process

How Mycroft transforms raw data into actionable investment insights

01

Discovery & Screening

Sherlock scans thousands of companies, looking for "smoking gun" facts—the critical insights that others miss.

SEC filing analysis
Earnings transcript mining
Industry trend identification
Competitive positioning
02

Synthesis & Thesis Development

Watson connects the dots, building coherent investment narratives from disparate data points.

Unit economics deep dive
Competitive moat analysis
Management assessment
Financial forensics
03

Stress Testing & Red Teaming

Moriarty challenges every assumption, finding the holes in your thesis before the market does.

Fraud detection
Competitive threats
Regulatory risk
Bear case modeling
04

Human Judgment & Decision

Armed with comprehensive research, you make the final decision. Mycroft provides the foundation; human judgment provides the edge.

Review research package
Apply experience
Make final decision
Monitor thesis

Institutional Heritage

Mycroft was built within the Marlowe Keynes ecosystem, which has over a decade of track record in concentrated equity investing. Every workflow, every checklist, every red-flag detector was forged in the crucible of real capital allocation decisions.

This isn't a generic AI tool built by engineers who've never managed money. It's an institutional research platform built by investors, for investors.

10+
Years of Data
1000s
Companies Analyzed
Real
Capital at Stake